The Buyer Discovery custom properties on the HubSpot Company object
When you start the Buyer Discovery integration to your HubSpot account, custom properties are added to your Company object. These properties are in in the groups Company Information, Buyer Discovery (Test) and Buyer Discovery Company Information
In Company Information, there is 1 "Created by Buyer Discovery" field, that will show "true", if this this is a net new account added to HubSpot from the Buyer Discovery web app.
In the Buyer Discovery (Test) properties group, you will find 23 Buyer intent signals for the company record, including Purchase Intent, Categories Viewed, and Competitors Viewed.
In Buyer Discovery Company Information, you will find 8 firmographic signals for the company record, including company headquarters city, industry, and estimated annual revenue.
The custom properties in these groups can be used for any reports, dashboards and workflows based on the Company object.
With Buyer Discovery, only company-level intent details are provided, and no
identifiable details on specific users are provided.
Company Information
- Created by Buyer Discovery: will show "true", if this this is a net new account added to HubSpot from the Buyer Discovery web app.
Buyer Discovery (Test)
Here is a breakdown of all of the properties in the Buyer Discovery (Test) added to the Company object in HubSpot (in alphabetical order):
Category 1 Views: number of views this company record has had on Gartner Digital Markets sites of Category Viewed 1.
Category 2 Views: number of views this company record has had on Gartner Digital Markets sites of Category Viewed 2.
Category 3 Views: number of views this company record has had on Gartner Digital Markets sites of Category Viewed 3.
Category Viewed 1: the first most viewed category on Gartner Digital Markets sites by this company record. The number of views for this category can be seen in Category 1 Views.
Category Viewed 2: the second most viewed category on Gartner Digital Markets sites by this company record. The number of views for this category can be seen in Category 2 Views.
Category Viewed 3: the third most viewed category on Gartner Digital Markets sites by this company record. The number of views for this category can be seen in Category 3 Views.
Compared Product: Whether or not this company record compared your product with a competitor on Gartner Digital Markets sites.
Competitor 1 Views: number of views this company record has had on Gartner Digital Markets sites of Competitor Viewed 1.
Competitor 2 Views: number of views this company record has had on Gartner Digital Markets sites of Competitor Viewed 2.
Competitor 3 Views: number of views this company record has had on Gartner Digital Markets sites of Competitor Viewed 3.
Competitor Viewed 1: the first most viewed category on Gartner Digital Markets sites by this company record. The number of views for this competitor can be seen in Competitor 1 Views.
Competitor Viewed 2: the second most viewed category on Gartner Digital Markets sites by this company record. The number of views for this competitor can be seen in Competitor 2 Views.
Competitor Viewed 3: the third most viewed category on Gartner Digital Markets sites by this company record. The number of views for this competitor can be seen in Competitor 3 Views.
Engagement: A metric qualifying how much this company has been spending time on Gartner Digital Markets sites, specifically in categories you are subscribed to.
The higher the Engagement metric, the more time users from this company are spending in categories related to your product
Last Intent Modified Date: The date that Buyer Discovery intent signals were last changed. For example, when Engagement goes from Medium to High (or High to Medium) based on user traffic on Gartner Digital Markets sites, Last intent modified date will update.
Last Session Date: The date that the most recent session activity was recorded on Gartner Digital Markets sites for users from this company.
Last Viewed On: the Gartner Digital Markets site (Capterra, GetApp, Software Advice) that users from this company showing intent were last seen on.
Match Status: True or False value showing if this account is matched to a Buyer Discovery company record, and has shown intent on on Gartner Digital Markets sites.
Product Awareness: A metric qualifying how much a company has been spending time on your product page on Gartner Digital Markets sites, or comparing your product to others.
The higher the Product Awareness, the more time users from this company are spending viewing your product or seeing it compared to others.
Product Name: The name of the product on Gartner Digital Markets sites associated with these 23 Company properties.
Purchase Intent: A holistic metric taking into account various inputs, including your product’s Engagement and Product Awareness, as well as data on the PPC/PPL conversions of all products on Gartner Digital Markets sites, to predict if a company’s user behavior is trending towards purchasing your product.
The higher the purchase intent, the higher the similarity between this company’s user behavior and that of companies that convert to paying customers of similar products.
Sites Visited: List of which Gartner Digital Markets sites (Capterra, GetApp, and/or Software Advice) users from this company have visited.
Viewed Profile: Yes or No value showing whether or not users from this company have viewed your specific product’s profile on Gartner Digital Markets sites.
Buyer Discovery Company Information
Here is a breakdown of all of the properties in the Buyer Discovery Company Information group, added to the Company object in HubSpot (in alphabetical order):
Company city: Headquarters city of the company record. This is gathered via third-party information sources.
Company country: Headquarters country of the company record. This is gathered via third-party information sources.
Company domain: Web domain of the company record. Normally, this domain is also being used for the corporate office network.
User traffic to Gartner Digital Markets sites from IP addresses associated with this domain generates Buyer Discovery intent signals for this company record. This field is used to map the Buyer Discovery data to Companies in your HubSpot instance, based on matching Company domain.
Company employees: Number of company employees for this company record. This is gathered via third-party information sources.
Company estimated annual revenue: The estimated annual revenue for this company record. This is gathered via third-party information sources.
Company industry: The industry identified by this company record. This is gathered via third-party information sources, and more details on all of the enumerated fields available for Buyer Discovery Industry filters can be found in this article.
Company name: The name of the company record. This name comes from the same third-party information sources as the other company information fields. This field is used to map the Buyer Discovery data to Companies in your HubSpot instance, based on matching Company name.
Company state: Headquarters state of the company record. This is gathered via third-party information sources.
With these properties on the Company object, users can build reports, dashboard, and workflows to better target leads and make conversions.
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article