B2B Intent signals: Engagement, Awareness, and Intent
Of the many columns of firmographics and intent in the B2B Intent Company Prospects table, the three most used for Account prioritization are the signals for Engagement, Awareness, and Intent
Here is a breakdown of their definitions:
Purchase Intent
The purchase intent score calculates the probability that the identifiable company will, in the near future, click on product listings in the category and complete a form or become a qualified lead through our pay-per-lead program.
Product Awareness
The product awareness score indicates how familiar the identifiable company is with your product, based on recent activity, as well as the company's size in comparison to its peers.
Engagement
The engagement score identifies how active an identifiable company has been on relevant pages across Gartner Digital Markets’ sites within a recent trailing time period.
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