Buyer discovery for 6sense: How it works
With the Buyer Discovery for 6sense integration, users can create 6sense segments with filters based on Buyer Discovery intent signals. The signals available are:
- Engagement
- Product Awareness
- Purchase Intent
- Categories Viewed
- Competitors Viewed
- Once Buyer Discovery-based segments have been used in Campaigns for a measurable amount of time, users can visualize segment performance and attribute converted leads to intent data sources
Recommended Segments
| All intent levels | This segment is recommended to follow all the accounts detected on Gartner Digital Markets through your funnel in Segment Performance. |
| All intent levels + ICP filters | This segment is recommended to follow all the accounts matching your ICP through your funnel in Segment Performance. |
| TOFU | Category views with medium-to-high engagement, low-to-medium intent |
| MOFU | Competitor views and/or profile views with product awareness, medium intent |
| LOFU | High-to-very high intent with profile views or competitor Views |
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