How it works

Modified on Fri, 4 Aug, 2023 at 3:24 AM

Buyer discovery for 6sense: How it works

With the Buyer Discovery for 6sense integration, users can create 6sense segments with filters based on Buyer Discovery intent signals. The signals available are:

Engagement
Product Awareness
Purchase Intent
Categories Viewed
Competitors Viewed

Once Buyer Discovery-based segments have been used in Campaigns for a measurable amount of time, users can visualize segment performance and attribute converted leads to intent data sources

Recommended Segments

All intent levels	This segment is recommended to follow all the accounts detected on Gartner Digital Markets through your funnel in Segment Performance.
All intent levels + ICP filters	This segment is recommended to follow all the accounts matching your ICP through your funnel in Segment Performance.
TOFU	Category views with medium-to-high engagement, low-to-medium intent
MOFU	Competitor views and/or profile views with product awareness, medium intent
LOFU	High-to-very high intent with profile views or competitor Views