Matching capabilities in Buyer Discovery for HubSpot

In this article, we will discuss how the matching process works between HubSpot and Buyer Discovery, including the different matching states: Match, No match, Possible Match, and Duplicate.

Matching states

There are 4 available matching states for a Buyer Discovery company record: Match, No Match, Possible Match and Duplicate.

• Match: there is a company record in HubSpot that matches this Buyer Discovery company record. Company records are regularly matched based on both domain and company name, with a daily sync job. 

• No Match: there is no company record in HubSpot that matches this Buyer Discovery company record, based on the domain and company name.

• Possible Match: there is a potential match between a HubSpot company record and this Buyer Discovery company record. There may be a partial match found, based on the domain and company name.

• Duplicates: there are multiple account records in HubSpot that match the Buyer Discovery company record, based on the domain and company name.

Matching process

The matching process works by using algorithms that compare Buyer Discovery company records to HubSpot company records. These algorithms analyze the domain fields, as well as the company name fields, from Buyer Discovery records and HubSpot records, in order to find similarities. 

Based on the results of the algorithmic analysis, the Buyer Discovery records are classified as one of the above matching states. The matching process is automated and efficient, so users can fully rely on the insights presented to drive their business forward.