Buyer Discovery and HubSpot - How it works
With the Buyer Discovery for HubSpot integration, 30+ properties are made available for all HubSpot Company records, including Purchase Intent, Product Awareness, Engagement, Categories Viewed, Competitors Viewed, Last Session, and if the Company prospect has viewed your profile.
The HubSpot-Buyer Discovery integration enables:
- Providing your sales and marketing teams with actionable intent intelligence directly on the Company record
- Incorporating intent into your regular workflows
- Including intent on critical reports
- Adding intent as a variable in your lead scoring models
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