Segment creation

Creating a 6sense Segment with Buyer Discovery Data from Gartner Digital Markets

This article will walk you through these topics:

• What filters we provide leveraging Buyer Discovery data?

• How to create a segment on 6sense ABM using Buyer Discovery filters?

• Use cases you will unlock after creating a segment using Buyer Discovery data?

• Related Knowledge Base Articles

What filters 6sense provide leveraging Buyer Discovery data?

6sense provides five key Buyer Discovery data attributes:

How to create a segment on 6sense ABM using Gartner filters?                                                                                                                     

Step 1: Navigate to Segments from the left navigation, then click Create and select Create Segment.

Step 2: Within the following screen, click on Using Filters.

Step 3: From this primary filter creation screen, add Gartner filters by selecting from the list of options in the left pane. Filters can be combined in various methods using the “AND” and “OR” operators in the Filter Logic field at the bottom.

Step 4: Upon selecting the filters that you would like to apply, click on the Show Accounts button in the bottom right. From here, you can confirm or disconfirm that these filters meet your desired criteria and save your segment by clicking on Save as Segment.

To learn more about creating a 6sense Segment using filters, please read this guide on 6sense Rev City Knowledge Base.

Use case examples

You can unlock various of Audience Activation, Sales and Reporting use cases after creating a 6sense Segment using Gartner data.

Use Cases:

1. Create 6sense Ads from the segment. 

2. Build multi-channel Campaign from the segment. Channels that are natively supported by 6sense are LinkedIn, Facebook, Google Ads, MAP campaign, CRM Campaign, 6sense Conversational Email, Outreach Sequence, SalesLoft Cadence.

3. Set up Hot Accounts Alerts to your Sales team with the Segment.

4. Track Account engagement performance of your campaigns with Segment Performance Report.

You can find the links to the articles about how to implement above use cases in the following “Related Knowledge Base Articles” section.

Related Knowledge Base Articles

• https://support.6sense.com/knowledge-base/4405026813971-creating-a-6sense-ads-campaign/

• https://support.6sense.com/knowledge-base/360046590094-6sense-segments-for-linkedin-ads/

• https://support.6sense.com/knowledge-base/360059994674-6sense-segments-for-facebook-ads/

• https://support.6sense.com/knowledge-base/360053835973-using-6sense-with-google-ads/

• https://support.6sense.com/knowledge-base/360053552354-getting-started-with-add-audience-orchestration/

• https://support.6sense.com/knowledge-base/9756926227347-getting-started-with-acquire-new-contacts-to-6sense-conversational-email-saleswhale-campaign/

• https://support.6sense.com/knowledge-base/360060840374-getting-started-with-add-audience-to-outreach-sequences/

• https://support.6sense.com/knowledge-base/1500002322082-getting-started-with-add-audience-to-salesloft-cadence/