Segment Analysis

Modified on Wed, 17 Jan at 9:16 PM

Summarize Intent Data with Segment Analysis

B2B Intent's Analysis tool can help explore recent demand across markets or funnel segments to align to marketing tactics and set up plays with your sales team.

For example, you may look to expand your business into a new region and if there is already demand for your competitors there. Segment analysis will show you how many companies you’ve identified in that region over the last 60 days, and how many of them have viewed your competitors.

The Segment Analysis view is available anywhere you can build a segment in B2B Intent.

Setup Steps

Filter your data to define your segment.

The analysis will automatically populate to reflect your changes in real time, show you the split of records included in your segment vs. your total record volume.

Below the record volumes, you’re able to see and interact with standard visualizations for Purchase Intent, Product Engagement, Product Awareness, Revenue Size, Employee size, and Competitors Viewed.

Customize data sets and views as needed with the icons in the top-right corner. The chart settings that you select will remain even after you leave the page, so there is no need to click "Save" anywhere.