Demandbase use case

Demandbase and B2B Intent

Using B2B Intent, users can create Lists that can be manually uploaded to Demandbase to create a segment. 

Note: If users have a Salesforce integration with Demandbase, then the B2B Intent for Salesforce integration can be enabled as well, so that B2B Intent fields on the Salesforce Account object are automatically transferred to Demandbase and usable in Segment building. 

Here are the steps for the manual process of uploading a CSV from B2B Intent into 6sense to build a segment:

1. In the B2B Intent web app, click on Exports List

2. On the Exports List page, click on Add

3. In the pop-up, select Custom

4. In the Custom Export setup page, set the Filters to match your ICP, then click Save

5. Once you’ve confirmed save, you can click into the Custom export again, and click on the download icon

6. Select Prospects and then click Download

Once your CSV of company prospects is downloaded from the B2B Intent web app, then you can head over to your Demandbase account to upload the list

In your Demandbase account:

1. On you Demandbase home page, click on the Accounts tab

2. On the Accounts tab, click on Create List

3. Fill in all of the details to complete the List Upload, including selecting the CSV of company prospects

4. Once the List is created, you can click into it to see the details of the matched accounts

5. From here, you can click into each company to begin targeting these accounts based on intent signals