Custom fields

Custom fields available with the Buyer Discovery for Marketo integration

When the Buyer Discovery for Marketo integration is running, any Buyer Discovery custom fields will update daily for the matched People showing intent. 

There are 4 mandatory fields that must be added to your Marketo instance in for the install to run properly, and a total of 25 Buyer Discovery custom fields that can be added into your Marketo instance. 

Here is the list of Buyer Discovery custom fields that can be added to your Marketo instance:

1. Buyer Discovery : Product Name*

2. Buyer Discovery : Match Status*

3. Buyer Discovery : Active Match*

4. Buyer Discovery : Match Type*

5. Buyer Discovery : Engagement

6. Buyer Discovery : Product Awareness

7. Buyer Discovery : Purchase Intent

8. Buyer Discovery : Viewed Profile

9. Buyer Discovery : Compared Product

10. Buyer Discovery : Category Viewed 1

11. Buyer Discovery : Category Viewed 2

12. Buyer Discovery : Category Viewed 3

13. Buyer Discovery : Category 1 Views

14. Buyer Discovery : Category 2 Views

15. Buyer Discovery : Category 3 Views

16. Buyer Discovery : Competitor Viewed 1

17. Buyer Discovery : Competitor Viewed 2

18. Buyer Discovery : Competitor Viewed 3

19. Buyer Discovery : Competitor 1 Views

20. Buyer Discovery : Competitor 2 Views

21. Buyer Discovery : Competitor 3 Views

22. Buyer Discovery : Last Session Date

23. Buyer Discovery : Sites Visited

24. Buyer Discovery : Last Viewed On

25. Buyer Discovery : Last Intent Modified Date

*required

Based on your use cases, you can decide which custom fields you would like to add to your Marketo instance for daily update. This could be only the 4 required fields plus the Purchase Intent field, all 25 fields, or any combination in between.

For more details on the Buyer Discovery custom fields for Marketo, you can check the downloadable spreadsheet below with each custom field, name, API name, data type, sample value, and description.

Download this spreadsheet here: