How does it work?
B2B Intent integrates with the 6sense Revenue AI platform, specifically the Segments module. Joint customers of B2B Intent and 6sense set up the integration in minutes and begin the initial data sync to append these proprietary signals to 6sense’s database of over 40 million accounts.
In 48 hours, marketers can begin building segments with Buyer Discovery data and orchestrate campaigns, sales plays, or retention lifecycles.
Who can use the 6sense Integration?
Software providers with an active Buyer Discovery and 6sense Revenue AI subscription. The integration is available for 6sense customers on both the base and advanced platform.
Does this integration add additional cost to a B2B Intent subscription?
No. We believe helping you produce better buying experiences across channels is the right thing to do for software buyers and providers, so we offer this and all of our integrations to you at no added cost.
Does this integration add additional cost to a 6sense subscription?
In most cases, no. Contact your 6sense team to confirm.
What use cases does the 6sense integration for Buyer Discovery address?
Data Enrichment - Grow your prospect lists with in-market accounts
Demand Generation - Drive growth through targeted lead generation
Account-Based Marketing - Feed quality intent signals into your ABM strategy
Personalization - Tailor buying experiences with session details and competitive intelligence
Sales Enablement - Fast-track pipeline development with low-funnel opportunities
Retention - Detect customers at risk for churn
Do you need a specific user role and permissions in 6sense to set up the integration?
6sense users with Admin permissions can set up the integration.
How do I set up the integration?
The full setup guide can be found here, but at a high level:
Log into the B2B Intent web app and 6sense
In Buyer Discovery, navigate to the Export List in the mid-page navigation next to Intent
Click Add
Select 6sense and continue. A window will open to enter your account and product IDs
In 6sense, navigate to Integrations > Intent
Select Gartner Digital Markets Buyer Discovery
Select Connect on the integration page
Copy your account and product IDs from the connection page and return to the open window in your Buyer Discovery webapp.
Paste your account and product IDs into the window, and begin the sync.
Will 6sense automatically add new accounts identified by Buyer Discovery to our master data view?
Not directly through the 6sense integration, but you are able to introduce new accounts into 6sense by integrating Buyer Discovery with a Salesforce or Hubspot CRM.
Do I need to contact my 6sense customer success representative to activate the integration?
No, the integration is completely self-service for all joint customers.
Once I set up the integration, how often does B2B Intent sync to 6sense?
Daily, Monday-Friday.
Does the 6sense integration allow you to build segments in Segments?
Yes, clients may use up to five attributes of B2B Intent data to create a segment– intent, product awareness, engagement, competitors viewed, and category viewed.
We recommend 6 segments for all clients to action:
Does the 6sense integration enable marketers to run paid media campaigns in the Orchestration module with B2B Intent data?
Yes, segments created in 6sense can be pulled into campaigns launched from Orchestration including programmatic advertising, LinkedIn ads, Google, and Facebook properties. Although, some 6sense clients may not have access to all of these channels in their subscription.
Can sales reps leverage B2B Intent data in 6sense Sales Intelligence?
Not at this time, but we are considering it for a future phase of this integration. In the meantime, your sales team can action Buyer Discovery data from 6sense by:
Automatically enroll known contacts in a sales automation cadence when a company enters a segment
Advanced package users can choose to trigger an alert for a 6sense qualified account (6QA) from a company in any segment at either the Consideration, Decision, or Purchase buying stage.
You’re welcome to contact 6sense to select the best practice for you. Their team provided these articles from the 6sense customer knowledgebase, which may provide additional guidance:
Alternatively, your sales team may prefer to access Buyer Discovery data directly from the CRM using a Salesforce or Hubspot integration.
Once the integration is activated, will 6sense’s predictive model automatically consider B2B Intent data points?
Not at this time, but we are considering it for a future phase of this integration. In the meantime, clients can collect first-party data and score up accounts detected on Gartner Digital Markets by including them in Orchestrations.
Does the 6sense Integration allow you to match known points of contact from your marketing database to accounts identified by Gartner Digital Markets?
6sense allows you to match known contact to segments and automate contact acquisition from other contact data providers.
How will I measure the success of B2B Intent in 6sense?
You’re able to measure success using existing 6sense functionality including:
Segment Performance Report– Track accounts in Buyer Discovery informed segment as they travel through the funnel and become opportunities, pipeline, and revenue for your business.
Campaign Performance Report– Track campaign performance over time
You may also Buyer Discovery’s impact on email programs in your other marketing automation tools.
What metrics of success should I be monitoring to gauge performance?
Buyer Discovery has compounding benefits the more ways you apply it. For 6sense, we would expect to see short-term performance increases like improved click-through rates, faster funnel progression, or conversion rates on gated assets and web pages.
These improvements can have downstream benefits such as increased lead generation, response rates, qualification rates, pipeline generation, and more.
Speak with your dedicated Client Partner or your 6sense Customer Success Manager to match your strategies to the metrics you want to move. You can also watch our webinar, Measure ROI for ABM and Intent Data, to learn more metrics you can move with the broader application of intent data throughout your marketing and sales funnel.
How quickly should I expect to see results with B2B Intent data in 6sense
We recommend testing the integration for at least a quarter and comparing performance benchmarks with your campaigns that are not enhanced with Buyer Discovery intent data. Most clients see leading indicators of success in as few as 2wks, like increased engagement, click-thru rates, conversions, and reduced cost per lead.
However, software providers with longer sales cycles, more robust nurture strategies, or highly specific audiences may take a little more time to impact other near-term outcomes like pipeline generation, revenue, and retention rates. Your dedicated client partner or 6sense CSM can help you devise a plan to maximize your outcomes.
Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article