How it works

Buyer Discovery and LinkedIn Matched Audiences

Buyer Discovery for LinkedIn Matched Audiences creates audiences using Buyer Discovery’s intent informed company prospects. 

Buyer Discovery identifies company intent  from more than  9 million monthly users of Gartner Digital Markets review sites, including Capterra, GetApp, and Software Advice. 

After audiences are created in Buyer Discovery and sync to LinkedIn, audience members are matched to LinkedIn’s inventory of companies and associated with the universe of users associated with that company. The audience is now ready for further segmentation within LinkedIn and is available for use in your campaigns.  

Audiences created in LinkedIn through Buyer Discovery can be set to actively sync, which curates the audience daily based on filter criteria you set ensuring your campaigns always include companies with the highest intent.